Tommie Bennett's words to live by
Be Bold, Be Strong Be Benetek
Winter gear inspired by the qualities you live by and the ones you’re still growing into. Each piece carries a reminder of who you are and who you choose to become.
- 20K+Waterproof rating
- 30 daysReturns
- 1 freeSize exchange
- UnisexFit · S to XL
Despite my fears and self-doubt,
I’m
choosing
to
be
bold.
I know what it’s like to want to do something and be too afraid to do it.
- On camera Embarrassed to film in publicI hide my camera because I don’t want people to see me as a fraud.
- On the mountain I avoid riding under the chairliftAnd terrain parks. “What if I fall and everyone sees?”
- Physical appearance Going bald at 17I wanted to hide under a hat and never show my head. I’ve even quit jobs because I had to take my hat off.
- Today Choosing boldI took a risk on myself, shaved my head, and went full time on Benetek and content creation.
That’s what it means to
The Focus Jacket · Mint
Mint is loud on purpose. You can’t hide in it.
Be Bold is printed inside, right where I can see it.
- 20K waterproof
- Helmet-size hood
- Unisex S–XL
- Room for layers
Wear the reminder.
Be Bold is printed inside every mint Focus Jacket.
Shop mint · $319- Free US shipping over $100
- 30-day returns
- Free size exchange
Be Bold
/bē bōld/To act with confidence, certainty, and self-belief regardless of fear, challenges, or adversity.
BENETEK
Broken back at 17.
3 hip surgeries.
In pain every second
of every day.
Still
not
giving
up.
Is it easy? Absolutely not. But I’m choosing to BE STRONG.
- Age 17 Broke my backSponsored and chasing the Olympics. Fear ended that dream.
- The surgeries Three hip surgeriesEvery doctor promised the next one would fix it. None of them did.
- Recovery Six months of miseryMany days I couldn’t walk 100 steps without tears and having to lie down.
- Every day The fight nobody seesSitting hurts. Driving hurts. I shop in Target’s electric cart. I can’t walk my dog.
- Today Still not giving up
I may not be unbreakable…
The Focus Jacket · Black
Be Strong is printed inside, where only you see it.
Unzip it on the hard days and it’s right there.
- 20K waterproof
- Helmet-size hood
- Unisex S–XL
- Room for layers
Wear the reminder.
Be Strong is printed inside every black Focus Jacket.
Shop black · $319- Free US shipping over $100
- 30-day returns
- Free size exchange
Be Strong
/bē strōNG/To remain resilient and determined through adversity, challenges, and difficulty without giving up or giving in.
BENETEK
Roomy, unisex cut with room for layers.
- Tommie is 5'5", 135 lb · wears M (likes a baggy fit)
{size} in {color} is sold out. Leave your email and we'll tell you when it's back.
Ships within 24–48 hours, mostly with USPS.
Wrong size? Your first exchange is on us.
Features
- 20K+ waterproof shell, fully taped seams
- YKK zippers throughout
- High chest “Cozy Pockets” for cold hands
- Sleeve pass pockets on both sides, for the lift line
- Inside mesh drop pocket and audio slit
- Snap powder skirt and bottom hem cinch
- Helmet-compatible hood
- Be Bold or Be Strong printed inside
Size & fit
| Size | Chest | Arm | Length |
|---|---|---|---|
| S | 45 ½ | 27 | 32 ½ |
| M | 46 ½ | 27 ½ | 33 |
| L | 47 ½ | 28 | 34 ½ |
| XL | 49 ½ | 29 | 35 ½ |
Inches. Arm: shoulder to wrist. Length: collar to hem. Unisex fit. Tommie is 5′5″, 135 lb, wearing a Medium (he likes a baggy fit).
Shipping & returns
Orders take 24–48 hours to process, then ship, mostly with USPS.
Free US shipping on orders over $100.
Not the one for you? Return it unworn, with the tags on, within 30 days for a refund.
Wrong size? Your first size exchange is free.
Care
Wash on a delicate cycle in cold water with one BENEWASH detergent sheet (or another mild detergent made for technical outerwear). Rinse once and line dry.
No fabric softener or bleach. Don’t iron, tumble dry or dry clean.
Moves with you
Slight stretch.
Non-restrictive, so you can reach, twist and grab without the jacket fighting you.
Find my size
We match you to the garment’s real measurements, with room for the layers you wear.
More accurate (optional)
Riders on the Focus Jacket
It gets noticed.
“About 15 days in this season with the Focus jacket and have to say this jacket is it!! … The phone pocket within a pocket is a sneaky awesome feature. 100% recommend.”
“Easier to get in and out of than an Anorak thanks to the zippered jacket design, with more pockets and features than a riding hoodie, and less weight (and more options) than a heavy, insulated traditional snowboard jacket.”
“Waterproof and weatherproof winter jacket that’s thin and works great for layering. … Love the bright color scheme, in a world of bland jackets it really stands out and gets attention!!!”
“I’m living in Europe (The Netherlands) … We’re going on a snowboard trip Austria (Kaprun - Gletcher) next week - I’m looking forward to wearing this lovely jacket!”
Verified Focus Jacket owners. The new Focus Jacket keeps everything they love, now with 20K waterproofing.
The Focus Jacket Features
Keeps you dry
- 20K waterproofingRain, wet snow, all day long.
- Taped seamsWater has nowhere to sneak in.
- Powder skirtDeep days stay on the outside.
- Longer cutStrap in or bend over without snow down your pants.
- Bottom hem cinchSeal it up when the storm rolls in.
- Zipper flap + soft felt chinAn overlapping flap keeps the zipper off your face.
Moves with you
- Slight stretchNon-restrictive. Ride the way you want.
- Oversized hoodFits right over your helmet.
- Mesh ventsHuge vents. Open them up to avoid overheating.
- Shell, no insulationBuilt for layers underneath, bluebird to blizzard.
- Adjustable hood drawstringsDial it in when the wind picks up.
- YKK zippersOn every zip, pockets included.
Carries it all
- Pass pocket on both sleevesYour lift pass, on whichever arm you want.
- Cozy chest pocketsHigh, soft and right where your hands want to be.
- Oversized main pocketsRoom for gloves, goggles and snacks.
- Asymmetrical phone pocketsEach sits at its own angle, so your phone won’t gut-punch you when you bend over.
- Three internal pocketsKeep the important stuff close.
- Reinforced pocketsBuilt to take a full season.
From a day on the mountain to the factory floor.
Every detail started as a problem I hit on the mountain: where a pocket should sit, what a hood needs to do. Each one became a technical drawing. These are the real pages that went to the factory.
- 01
The problem
Every feature started with something that went wrong on the mountain.
- 02
Tech pack
Each idea became exact measurements, zippers and labels.
- 03
Samples
Fit and fabric revised until it rode right.
- 04
Tested
Worn on my own park laps and coaching days.
Last season's kit.
Prefer a hoodie? Our tech hoodies have more of a sweatshirt feel. Previous runs, while sizes last. When it's gone, it's gone.
Where every word lives
Be Benetek
Some words describe who you are. Others describe who you’re becoming. We build each Benetek piece around one of those words and print it inside, so the reminder goes where you go until it’s simply who you are.
Bold and Strong are
Every new word becomes a new piece. The next one is already being written.
Hear the next word firstBe Benetek
/bē BEN·ē·tek/To live by the words that matter to you: the ones you already are, and the ones you’re working toward.
BENETEKBe Bold · Be Strong
Our first two words. The Focus Jacket, in mint and black.
Be ______
The next word is being written. Join the list to hear it first.
WORD 03 · COMING SOONFear will show up.Pain will show up.Show up anyway.
Be Bold, Be Strong · Be Benetek
Hear the next word first.
New words, new pieces, Archive drops and riding tips from the channel.