What’s on the outsidekeeps you dry.
What’s on the insidekeeps you going.
The Focus Jacket
Every piece carries a word.
Printed inside, where only you see it.
Be Bold
/bē bōld/To act with confidence, certainty, and self-belief regardless of fear, challenges, or adversity.
BENETEKFor the moments you want to hide.
Be Strong
/bē strōNG/To remain resilient and determined through adversity, challenges, and difficulty without giving up or giving in.
BENETEKFor the days it hurts.
Where the words came from.
Bald at 17. A broken back. Three hip surgeries. Plenty of reasons to quit.
In counseling I was asked to describe who I am, and who I want to become. Those answers became words. The words became the gear.
Benetek
Bennett + tech.
Named for my dad, a lifetime supporter of my snowboarding and everything I do. Whether it’s driving 40 hours round trip to a contest or watching my livestream, he’s always there.
For the rider at the top of a run they’re scared of.
For anyone who feels lost or hopeless.
For anyone carrying something nobody else can see.
For anyone afraid of what people will think.
For anyone who needs a reminder.
The word drops
Six words.Two are out.
To act with confidence, certainty, and self-belief regardless of fear, challenges, or adversity.
To remain resilient and determined through adversity, challenges, and difficulty without giving up or giving in.
The next word is coming. The list sees it first and gets first access.
Wear the reminder.
Shop the Focus Jacket · $31930-day returnsFree size exchangeFree US shipping over $100
From Tommie
Life is tough.
We are stronger, together. Benetek is my way of making an impact that lasts, on the hill and off it.
Tommie Bennett · Founder & CEO